I am listing my pros and cons. No particular order. Just writing it down as it comes to mind.

I got this because I heard great things about it. I have a big end Samsung tv and honestly my tv runs a bit better except for the HBO App, that runs better on Apple TV. If you have a regular smart tv then this would be really nice too but if you’re on a budget then the roku ultra 4k works just a well (I have that too).

I saw someone here complain about the track pad about how it’s to easy to hit the track pad and mess things up. If you do not like the track pad (I do) there’s an option in the setting that lets you turn off the trackpad and just use it as physical push down buttons (they even made a picture on how they could improve the controller. They did an apple vs their changes would be. )

If you have HDR enabled snd you watch a video no in HDR, it will make your picture look washed out in terms of colors. You can change it to SDR and your colors will look nice and vibrant.

You cannot do Netflix trivia games or YouTube “VR” videos as it does not allow you to do some for some reason. Those videos where you can interact with it. For something that can handle games you’d think they would allow you to do that. Seems silly. Same with 360 videos where you can use your controller to look around, you cannot do that with Apple TV.

It can be annoying to sync up your controller to home theater systems. Have to do the learn remote or whatever and hope it works.

Sometimes when you click “back” it doesn’t register snd you have to do it twice.

If you have an iPhone, you can use your iPhone to type instead of the controller. Much easier to search and log into streaming services.

The voice search works well. If you want to make a “home button” you can change the tv icon on the controller to go from going into Apple TV streaming app or to home where all your apps are located.

The Apple TV app will show where your left off on all your shows regardless of streaming platform snd once you click the show, it will automatically open it in that streaming app. Makes it easier to just pick up and go from where you left off instead of searching for the app, searching for the show, and clicking where you left of.

There’s a few “hidden” features within the controller which you can honestly google like holding down the ok button to move your apps around, double tapping the tv icon to load up all the apps you have open and you can then force close them or select the one you want. So on.

I will update if I think of more lol

We've been using Roku on our home TVs for the past 6-7 years and we've tried virtually all types - the Roku 4K streaming sticks, the Premiere +, and the Roku Ultra. The Apple TV 4K is an improvement over all of them, offering smoother streaming experience that is perceptible both in terms of 4K HDR and HD content.

Roku is probably a bit easier to navigate, as some of the buttons on the Apple TV remote are strangely placed, but our Samsung TV remote actually doubles as another remote, and if you have iOS devices, they can easily become remotes too.

The Apple TV console itself is a heavier than the Roku consoles. During streaming and gaming, it gets warm, but so does Roku. It was reasonably easy to set up. The Samsung TV did not recognize it right away, but after fiddling with its settings (manual input), it did. If you have an iOS device, you can very quickly transfer account and wi-fi info to the console, and also use the iOS device to type in passwords, etc.

The only con at this point is the free space. After the initial setup, you will likely only have somewhere between 19 and 21 GB left, so if you want to download games from the Apple Arcade - there won't be much space to do so. Pairing an Xbox controller was relatively easy (but I had to unpair it first from another iOS device). Games look good and there is no lag (the A12 Bionic chip is good enough to handle even the more demanding types). 32 GB (29.5 GB really), however, is too little (if you care about games) and will quickly fill up.

All in all, this is a capable streaming console that is a step up over Roku and certainly a step up over Chromecast (one of our TVs has Chromecast). It is much pricier than both, which is another con, but seems worth the additional investment.

This will now be our go-to for streaming from now on. We previously had the Fire Stick, and although not bad…the interface is crowded. Apple TV is extremely fast, has great picture quality, and has a clean, sleek design. Haven’t had any issues with crashing (which we experience frequently on the Fire Stick), and the interface is so awesome being able to use your iPhone as a remote! The aerial screensavers are captivating, and I just sit and stare off into space. You will love this product!

This device is superior to my previous streaming device (fire stick). It does, of course, cost 5 times more than the Fire Stick. Many many apps available for use Netflix, Prime, Hulu, ESPN, Paramount+, Starz, Disney+, Tubi. All work very well through Wi-fi without issues or buffering. I state this because about half of the apps I mentioned above either do not work or work poorly with the Fire Stick. The interface is good, but I would like it if Apple would have an aggregate of the apps and shows available based on my subscriptions. Only been using this for a couple days, so may need to update, but the issues I was having with previous devices have all gone away with this device. We are pleased with the performance and the ease of use.

I like the Apple TV better than all of the competitors. I have tried Roku, Fire TV, and Google TV trying to find a platform that I liked at least as much as the Apple with no luck. The remote included with the Apple TV is perfect for what I want. I like that it is a small, simple, elegant remote that is sturdy and dependable. The menu on the Apple TV is easy to navigate and if you already have other Apple devices like an iPhone, the Apple TV can copy in most of the settings from the iPhone and almost completely set itself up. As far as the remote controlling other connected devices like a TV or surround sound, it is easy to set up and once set up, it just works. My only complaint about the Apple TV is just Apple being Apple. A lot of content that is available in iTunes or Apple's proprietary apps is made not available for purchase or rent in other third party apps, such as Vudu. Seems you can log into the app via a Windows PC and make the purchase and the content will then be able to be viewed on the Apple TV via the third party app so not the end of the world. The difference in ease of use, elegance, and quality of the hardware and software make for the Apple in it.

If your TV is slow or takes time to load videos, pull up Netflix, or just freezes then this is perfect for you, but only if you have an iPhone. You can get this if you have an android but you know Apple. Apple works best if you own Apple devices. The Apple TV is super quick, loads everything in up in a second and the voice control is very good. If you own AirPods it automatically connects when you put them in your ear so you can watch tv and not disrupt anyone and not have the hassle of trying to figure out how to connect it because it just does it. Your iPhone also can act as a remote without downloading any other apps. Plus if you own an iPhone every time you are in a search bar your iPhone will notice your typing something and you can use your phone to type what you want instead of using the remote. Overall great product and it is SUPER responsive and fast. 10/10 if you own Apple products. Plus you can screen mirror your phone, iPad, iMac or MacBook with little effort.